Social Media Simplify

26 January, 2015

Entrepreneurship Education through Digital & Social Media: EOP - IIE

At the top of Digital and Social Media usage and adoption, Indian youths (by now) gradually has acquired the synchronous pace with rest of the world. Yet, the full-grown face of digital literacy is a distant dream in India. Blame it on whatever the source one can think of, we are really short on the (truely) skilled manpower in every field.

GOI's recent moves to spread the digital literacy, ranging from NDLM (National Digital Literacy Mission) to e-inclusion look really promising; but at the same time, with our second largest population in the world, we can simply assess that how big a task is this going to be! So, there comes the responsibility of the organizations operating either at the state level or at the national/international level or at the both to come forward with their own share they owe towards the society. In simple terms, we call it CSR (corporate social responsibility).

Pic Credit:

28 November, 2014

5 Things A Social Media Manager Must Be Thankful For

Every year, around this particular time, people express their gratitude for tons of things and people making their lives easier and fruitful. Without any guilt, as a social media manager, I too have a few tools and platforms I’m always thankful for. Without them none of the social media managers could be in an important team role as we are today.

Thanksgiving Social Media Manager

Expressing my feelings of gratitude on the occasion of Thanksgiving, here’s the list of those 5 things:

21 November, 2014

Snapchat vs. Facebook: The Uneven Social Media Comparison

A comparison of two of the social networking players is always amazing, especially when one has already declined a huge acquisition offer from the other. Yes, this comparison is about Snapchat and Facebook.

Facebook vs. Snapchat
Credit: Zagg

22 September, 2014

Career: The Balanced Social Media Manager

This post is about a critical professional point that every social media manager must be acquainted with. It is about the intersection of earned and paid media.

Earned Vs Paid Social Media
Source: BizzareComics

08 September, 2014

Analytics and Social Analytics

Analytics, as we all know (or consider), has become an unavoidable part of our lives. And so does the social analytics.

06 July, 2014

5 Countries Where Facebook Still Dominates the Social Media Marketing [Infographic]

Facebook, despite the troubled reputation due to the recent psychological experiment on users and the degrading grip on privacy, tops the list of social media marketing. No one can deny the behemoth hold it has over the entire digital marketing force. You may blame it on the huge global userbase Facebook already has.

Country wise social media marketing

Here, in this social media infographic, I would like to stress on 5 countries (US, UK, UAE, Brazil and India) where Facebook dominates the social marketing area with its constantly growing userbase.

10 June, 2014

5 Killer Social Media Infographics: Summer Collection

5 Social Media Infographics

This summer, while you're busy sweating on your digital contents and profiles, these 5 cool social media infographics somehow have brilliantly managed to steal the smell. From overall social media marketing to Facebook time these infographics clearly stand out. Do check'em out...

21 April, 2014

5 Ways Facebook Still Dominates the Social Media Landscape

Whether it’s the blue little privacy dinosaur or the latest layout tweak in that blue bird or the mail-fail by the red+ giant, all these social media platforms are always evolving and trying to make their services more attractive to woo the user.

Citing that competition and following their moves, Facebook with its largest user-base leads the league in the following 5 ways:

17 March, 2014

17 Steps to an Exploding Facebook Contest

How to have an exploding Facebook contest?

In the age of social advocacy, contests are the best ways to gather such social advocates conveniently. Facebook contests have always been an eye-candy for not only the social media marketers, but also the seasonal online marketers who utilize FB.

Now, here're the 17 steps in infographics that you need to have an exploding Facebook contest irrespective of the products/services you would be using it for:

06 February, 2014

Your Dream Job through Social Media: The Ultimate Guide

Finding the perfect job or say your dream job is not that dream easy, you know. But utilizing social media to market yourself is the definitely best way in today's connected world to enhance your chances. As I wrote in my previous article/slide never put yourself into a static point of job search, rather try to be as much dynamic as possible.

And if you are really eager to know 'How to get into it?', I would simply suggest you all the job aspirants to go through the following infographic published by Ciphr recently:

08 December, 2013

Social Media in 2014: 5 Trends & Predictions

With all the goodness, social media in 2014 will definitely be there in the regime of digital media with a newer dimension than ever before. With the decreased level of online interest span, the rise of social media platforms and apps that emphasise more on quicker circulation, images, videos and news centric contents will definitely see a boost in 2014.

1.       An era of news centric contents:

20 November, 2013

4 Proofs that Micro-Social Network is a Pain in Face for Mainstream Social Media

In 2014, robust use of the micro-social networks will definitely be one of the prominent social media trends if the usage continues to grow at the current pace. As I wrote in my previous article, OTT service providers would be on top contributing to the rise of the micro-social networks.

Source: WorldOfCEOs

BYOD making it to the acceptable levels of organizational penetration, human beings almost everywhere are becoming more of a dependent on their smartphones. At such an hour, it is obvious that anything mobile gets noticed easily and earlier than most of their mainstream counterparts.

The mainstream social media platforms like Facebook, Twitter, G+ etc. feels the heat of the rise of the micro-social networking very well. So, here’re the 4 solid points to prove that micro-social networking is a pain in face for the biggies in rule.

30 August, 2013

Micro Social Networking: Is This The Future of Social Media?

Call it a phase, despite enhanced privacy features now we hate sharing personal stuffs on Facebook but not on a platform enabling a direct one to one interaction to the closed ones. Most of us even hate leaving a direct message on someone’s FB wall or even a direct tweet unless a moment of psychological pat/aid (e.g. birthday, a surgery etc.) is in place.

Source: Line website

09 July, 2013

Facebook Graph Search: Search and Protect Yourself

In the month of January this year, Facebook announced a revamped search version named 'Graph Search'. And it was on a limited beta test period with availability to a selected users across States and the globe with US English as their FB preferred language. Gladly, I was one of them and enjoyed it a lot. Along with the beauty of Facebook graph search, I also noticed a few things in this feature that literally gave me goosebumps.

Actually, Facebook graph search would allow one to see specific information about his/her friends using its set filters. And that puts one on a cautionary note to set his privacy settings properly.

So, with the global roll-out of this feature today onward (for those using Facebook in US English only), wanted to share some the stuffs you need to be cautious about to protect yourself from unwanted search on this platform.

As Facebook says, the beauty of this graph search lies in:

26 May, 2013

5 Social Media Stories This Week (26th May, 2013)

Top social media stories this week varied from a range of acquisition to geographical delays in rolling out  features by social platforms.

To name Google I/O event, Yahoo's Tumblr acquisition for $1.1 billion, Salesforce acquiring Clipboard, Facebook's delay in launching home for Europe etc. are few of these stories.

Among these, I found the following 5 interesting:

1. A Social Network for Parking Spots:
Social network indeed is/can be for everything. The addition of a new networking platform for parking spots just proves that. ParkTag, is the social networking platform that helps finding a parking place. This app applies the game theory very well and each user gets point based bonus on each tag on parking spaces.