Social Media Simplify

16 October, 2018

5 Reasons Why Every Social Media Content Strategy Needs Infographics



As a social media manager or a strategist, you might have felt the importance of having graphics properly scheduled and leveraged into your content calendar; Right?


Well, it’s true that the Interest Span on social media is the lowest among all the digital media formats widely available, adopted and used by the masses. To save our social media and content professionals from the misery of being overlooked, those graphics do the wonders. Be it an image or a video, the graphical representation of an idea or data set is always catchy and trendy through'em.

09 July, 2017

Yes, Digital Depression Is Real!


Down in the dumps? After seeing all those ultra happy faces, super successful people around you on Facebook? Well, you might be a victim of Facebook depression. Good news is, you are not alone! The Facebook depression is just a part of the bigger pack known as Digital Depression and there are thousands of people around the globe suffering from this issue.

24 February, 2017

Entrepreneurial Context of Digital Divide and Digital Hypochondria

Entrepreneurship is always about taking the bull by the horns; and the latest addition of digital media has just paced that big bull by adding one more arena to fight. We are living in such a time where identity & authenticity of almost everything is synonymous with its digital presence.



The advancement in ICT at the helm of digital media is herculean enough to grab the creative minds by a stir. Ranging from travel to health, grocery to education, everything has at-least one digital facet readily available today.

17 October, 2016

Where Does Social Media Stand in 2016? The 5 Yardsticks!



Social Media, in 2016, has reached a position just beyond the BEP (break even point) of its life cycle, particularly w/ the help of social media giants like Facebook, Twitter, Linkedin and a few new players in the OTT domain like SnapChat, WhatsApp etc.

Mankind has crossed a thousands of miles of development in terms of almost anything! Social media in its fullest of life is no different, surviving a tons of ups and downs till this time of 2016.

To gauge the advancement of social media in actual, we can definitely quote the following:


31 May, 2015

Social Media in Theories: Part One



BASIC SOCIAL MEDIA THOERIES: The Communication Perspctive

So, how do you read/perceive social media? Is it always and all about Facebook, twitter and a few more platforms enabling us to share the pictures, thoughts and s***s from the squares we eat and play? Is it always about the cynosures among us? Well, simply put, it is not; it is way bigger than that. Social media is (now) one of the strongest and fastest ways to communicate; be it conversational or even in trance.

Social Media and Communication

12 April, 2015

Net Neutrality in Assamese: “নেট নিউট্ৰেলিতি আৰু আপোনাৰ ভৱিষ্যত”




এক সুন্দৰ ভৱিষ্যতৰ গুৰিতে হ’ল প্ৰগতিশীল পৰিৱৰ্ত্তন আৰু সমাজৰ প্ৰগতিৰ মাপকাঠি হ’ল নৱপ্ৰজন্মৰ গুণসমপন্ন শিক্ষা । এই দুয়ো ক্ষেত্ৰতে আজিৰ যুগৰ সৰ্ব্বোত্তম উদ্ভাৱন হ’ল “ইণ্টাৰনেট”।

কিন্তু এই ইণ্টাৰনেট আজি এমুঠি পূজিঁপতিৰ স্বাৰ্থৰ বলি হোৱাৰ পথত। তাৰ লগতে আপোনাৰ আৰু আপোনাৰ সন্তানৰ বিকশিত ভৱিষ্যত আজি ইণ্টাৰনেটৰ ব্যৱসায়ত ধুষৰ হোৱাৰ পথত। এই সন্দৰ্ভতে আহি পৰে বৰ্ত্তমানে বহুচৰ্চিত “নেট নিউট্ৰেলিতি”ৰ উপস্থাপন।
Img Source: Freepress

-- নেট নিউট্ৰেলিতি নো কি?

নেট নিউট্ৰেলিতিয়ে যি কোনো ইণ্টাৰনেট ছাৰ্ভিচ প্ৰদানকাৰীৰ দ্বাৰা কোনো বিভেদ নকৰাকৈ সকলো ধৰণৰ লেখনি বা তথ্য সমান্তৰাল আৰু পাৰ্থক্যবিহীন ভাবে ইণ্টাৰনেট ব্যৱহাৰকাৰীয়ে পাব পৰা (কৰাটো)কে বুজাই ।

-- সমান্তৰাল আৰু পাৰ্থক্যবিহীন তথ্য বিতৰণ মানে কি?

26 January, 2015

Entrepreneurship Education through Digital & Social Media: EOP - IIE



At the top of Digital and Social Media usage and adoption, Indian youths (by now) gradually has acquired the synchronous pace with rest of the world. Yet, the full-grown face of digital literacy is a distant dream in India. Blame it on whatever the source one can think of, we are really short on the (truely) skilled manpower in every field.

GOI's recent moves to spread the digital literacy, ranging from NDLM (National Digital Literacy Mission) to e-inclusion look really promising; but at the same time, with our second largest population in the world, we can simply assess that how big a task is this going to be! So, there comes the responsibility of the organizations operating either at the state level or at the national/international level or at the both to come forward with their own share they owe towards the society. In simple terms, we call it CSR (corporate social responsibility).

Pic Credit: skilldevelopment.gov.in