tag:blogger.com,1999:blog-3028155546586118523.post5460513036806677069..comments2023-07-20T02:43:29.025-07:00Comments on Social Media Simplify: The Tedious Question of Social Media ROISyed Mohsin Razahttp://www.blogger.com/profile/04212412966580334525noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3028155546586118523.post-85180783670427040382011-06-17T08:20:57.345-07:002011-06-17T08:20:57.345-07:00Thanks Deep.Thanks Deep.Syed Mohsin Razahttps://www.blogger.com/profile/04212412966580334525noreply@blogger.comtag:blogger.com,1999:blog-3028155546586118523.post-78468952916288124452011-06-04T00:49:35.681-07:002011-06-04T00:49:35.681-07:00Nice post Jason. And thanks for sharing Syed. Soci...Nice post Jason. And thanks for sharing Syed. Social Media ROI is one very tough thing to measure out. Many are of the opinion that ROI in Social Media is "Return on Interaction" rather than "Return on Investment" and hence is really hard to express in numbers or in graphs. If Social Media is effective for you, you can't find out exactly which Social Media efforts are effective. Is it Facebook which is providing more offline customer traffic or is it twitter or something else. There’s an old adage about marketing- "You may find half of your marketing budget is not working. But you actually don’t know which half". Same is the case with Social Media Marketing. Marketing efforts of a company includes advertising, sales promotion, publicity, social media marketing and so many things. While they can add a lot value to the marketing campaign together, its impossible to find out exactly how much value Social Media is worth alone.Anonymousnoreply@blogger.com